AIM Awards 2022 Digital Cover: WESLEY JOSEPH

We catch up with vocalist and filmmaker Wesley Joseph, as he reflects upon life as an independent artist, the AIM Awards 2022 nomination and his upcoming sophomore body of work.

There are many parallels between music and film. Both creative mediums act as one’s vision fully materialized from pitch to production. While music is often entrenched in melody, cadence and rhythm, film is often underpinned by mise-en-scène, framing and performances.

Roll sound and… action! Enter, Wesley Joseph. The Walsall-born, East London-based musician-director never set his sights on the UK rap scene, nor the UK music quarry in general. As a child, his gaze was deadlocked onto Pixar’s 1995 classic, ‘Toy Story’. Entranced by its worldbuilding, sharp animation and digital aptitude, Joseph was hooked. Later graduating from film school, the West Midlands artist applied what he’d learned to his audio and visual presentation from the get-go.

Rarely collaborating with others vocally, Joseph constructed his character with a mystique more akin to Tyler Durden [‘Fight Club’] than Tyler, The Creator. With music heads impressed by Joseph’s 2020 breakout track “Ghostin”, Joseph was touted as the next big thing in UK music.

Last June, Joseph shared his debut project, ‘Ultramarine’. The eight-track ensemble was a lo-fi detour into bedroom pop, alternative R&B and smoke rap – coated in a layer of low-fidelity beatwork that impressed the music press and the underground scene alike. This February, Joseph shared the Leon Vynehall co-produced single “Cold Summer”. Assembled with trap-licked production quirks and freezer-fresh rap stanzas, this track was the first piece of Joseph’s forthcoming second tape.

Before Joseph could even follow up with another single, he was snatched up by the prestigious AIM Awards, with his “Thrilla” visuals winning AIM Awards’ Best Independent Video Award in 2021. Continuing to prove his ‘one to watch’ credentials, Wesley recently received a double nomination at the upcoming AIM Awards 2022, for Best Independent EP/Mixtape and Best Independent Video. Dedicated to championing independent artists, labels and outstanding individuals, the in-person event is set to return at London’s Roundhouse on September 28th.

As the Black Country multi-hyphenate gears up for his 2023 project, we sat down with Wesley Joseph to investigate his relationship with music and film, the importance of artistic integrity, and the role music plays in self-expression.

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