The hilarious origins of the Louis Theroux “My Money Don’t Jiggle Jiggle” rap currently taking TikTok by storm have been revealed online.
A noted writer, broadcaster and documentarian, Theroux has recently been in the spotlight on social media for altogether different reasons.
It all started when Manchester-based DJ / producer duo Duke & Jones decided to remix a segment from a recent interview Theroux gave to presenter Amelia Dimoldenberg for the hit web series Chicken Shop Date.
During the interview, Theroux recalled how, during an episode of his late ’90s documentary series Louis Theroux’s Weird Weekends for the BBC, he ended up performing a live rap.
The episode, titled “Gangsta Rap,” first aired on October 30, 2000, and saw Theroux travel to New Orleans to explore the “Dirty South” rap scene.
During the episode two lyricists, named Reece and Bigelow, helped Theroux write his own rap which touched on his love of red wine, his Fiat car and the west London district of Shepherd’s Bush.
A memorable segment from the cult UK series, Theroux has revisited his all-too-brief rap career with wry humor on several occasions over the years, including during an appearance on the series. The Russell Howard Hour.
However, Duke & Jones only took notice after he retold the story, rap and all, on Chicken Shop Date.
Sensing an opportunity to strike viral gold, they remixed the audio, auto-tuning Theroux’s rap over a catchy beat to create the popular TikTok audio track.
Check it out here.
On the clip, Theroux can be heard explaining to Dimoldenberg that he once rapped on an episode of Weird Weekendsbefore launching into a segment of the verse.
Known for their habit of adding auto-tune to random videos from across the internet, the duo’s popularity has soared further in the wake of the Theroux remix, which has been viewed over 16 million times on TikTok.
Both amusing and yet strangely catchy, the remix has also sparked something of a viral craze among TikTok users, with fans flocking to create their own amusing dance routines to accompany the track.
Chicken Shop Date host Dimoldenberg was among those to get in on the act with a funky dance effort of her own. You can see it here.
There was this impressive synchronized effort by Jess Qualter and a friend. That version is here.
Marianne Bardgett, meanwhile, had no issue performing a version of the dance in front of what appeared to be her slightly bemused mother. Watch it here.
Now the BBC has got in on the act by sharing footage of the original rap being recorded more than 20 years ago.
In the clip, a fresh-faced Theroux can be seen working through the lyrics with Reece and Bigelow.
A simple drum beat plays along in the studio and the documentarian works his flow, with the two MCs watching on in delight and amusement.
The video can be watched here.
The BBC archive footage has been viewed over 6 million times, with fans flocking to voice their approval at Theroux’s impressive rap skills.
T3nno declared: “This is the peak of the UK rap scene” with darkspark_lexo writing that it’s “Criminal that it’s not on Spotify.”
Theroux had plenty of admirers with _b_e_l_l_a_senior commenting that there was “Something about hearing someone with a posh English accent rapping.”
Elbellxo, meanwhile, declared the rap “iconic” with Salum68 declaring: “I could watch Louis Theroux all day everyday.”
Newsweek has contacted Theroux and Duke & Jones for comment.