Citi selects Covr to simplify the life insurance process for the US financial advisors

By Edlyn Cardoza


  • Citi
  • Covr Financial Technologies
  • Digital Insurance Technology

Covr Financial Technologies is collaborating with Citi to help its US financial advisors and clients more effectively integrate life insurance and long-term care coverage into their financial plans. By utilizing Covr’s platform, Citi’s advisors and clients can access top insurance carriers on a simplified basis.

“We couldn’t be more thrilled to team up with a large, global financial institution like Citi,” he said Michael Kalen, Covr’s CEO. “Our insurance platform is easily accessible for Citi’s team of advisors to use when offering protection products to their clients, and our team of insurance experts provides support throughout the process. Our goal at Covr is to ensure that everyone has easy access to the insurance solutions they need, and this is a huge step in working towards that goal.”

“Covr was able to work with Citi to integrate its complex requirements into one easy-to-use digital insurance platform,” said Ron AlexanderCovr President and Head of Innovation. “Making the complicated simple is what we do every day, and the ability to collaborate with a leading firm like Citi allowed us to take our technology to an even broader audience. This further positions Covr as a leading provider of digital insurance technology and services to financial institutions.”

Covr partners with financial brands to provide life insurance solutions to their customers in an efficient, easy way that streamlines the process of selling and buying policies. It offers a choice of trusted life insurance products from leading insurance carriers, an easy way to compare rates, and the ability to purchase policies within minutes. Through its digital insurance solutions, Covr helps financial institutions deliver a great experience under the brand their customers already trust.

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