‘Critical importance’ – Football finance expert comments on Aston Villa stadium plans

Villa Park is set to receive a huge amount of investment in the coming years as Aston Villa owners Nassef Sawiris and Wes Edens look to upgrade the facilities ahead of the 2028 European Championships.

Plans which are centered around the North Stand of the stadium, would see the capacity increase from 42,749 to above 50,000 during the first phase of the changes, are due to get under way next summer. Speaking on the plans, chief executive Christian Purslow provided fans with the following update on Villa TV, where he stated: “It’s been a very busy few months. We’ve been working with a team of expert advisors on all aspects of the potential redevelopment. of the Villa Park stadium and site.

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“As I explained to our fans before Christmas this has been brought about due to three main reasons. As we try and improve the fortunes of Aston Villa and enable the club to compete at the very highest level its vital that we increase our revenue base. To be able to employ the best footballers we need to be able to grow those revenues.

“Increasing the side of our stadium is one way to do so. We also have over 22,000 Villa fans on a waiting list who can not see their team. How do we get more people into the ground? How do we get able to enjoy? hospitality when they’re at Villa Park and how do we improve our aging retail and commercial buildings. We now have some preliminary designs that achieve those three key objectives and they center around the North End of our stadium. “

Increasing the revenues picked up on matchdays and through other avenues is clearly a key ambition for the hierarchy at the club, and could be of “critical importance”, according to football finance expert Kieran Maguire.

Speaking to Football Insider, Maguire commented on the importance of the stadiums renovation in terms of the clubs income. Where he stated: “I think Purslow is trying to control the controllable. TV revenue is determined externally, so they have no real control over that.

“They can offer the people who turn up to the stadium better facilities and opportunities to spend their money. If they can get them in earlier and leave later, that improves commercial take, merchandise sales and everything along with that. A club as ambitious as Villa has to take these opportunities. It’s of critical importance to boost that commercial income. ”

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