If these estimates are correct, organizations stand to gain thousands of pounds and hours through improved efficiencies and productivity, supporting long-term financial sustainability, and increasing the pace of improving customer experiences.
In a sector like ours, the support and goodwill from volunteers and participants may make these benefits less obvious, but they are not to be overlooked.
How ready is our sector?
We’re building a picture of the digital skills across our sector and a valuable starting point is understanding an organizations digital maturity.
The: Digital Futures 2022 report is now in its second year and it is hugely positive that twice as many organizations completed the digital maturity tool, a total of 93 leisure operators ( approximately 1,800 sites and 4.5 million members being represented).
Overall, the findings suggest that the average digital maturity score for leisure operators is 51%, with 85% being the highest score and 10% being the lowest.
Although it’s worth remembering these are self-assessed scores and there aren’t prizes for the highest, they still provide us with opportunities to learn and understand more about improving digital capabilities and culture, processes and systems, services and experiences.
An insight that stood out about the sector right now, is that the perceived benefits of digital are very high, with 91% of respondents saying that digital helps increase participation in sports and activities.
However, becoming a digital organization and achieving these benefits is difficult. Even laying down the direction is a challenge, as 42% of respondents do not have a digital strategy and only 15% said they had one that’s up-to-date, complete, ambitious, and supported with a roadmap.
Clearly building digital skills is a route to improved efficiency and productivity, but in the current economic climate and talent market it is a challenging prospect.
Perhaps we can’t solve all our digital challenges at once, but knowing more about where your organization is on its journey to digital transformation is a valuable starting point and the Digital maturity tool: is here to help with that.
There’s always the question, are we devoting enough time and effort to training? I think learning about digital skills is a sure bet. As W. Edwards Deming reflected. “What if I train them and they leave?” What if you don’t and they stay?”
Investing in your workforce will only make their day-to-day experience better while helping the overall results of the organization. Everybody wins!
So, while there’s more to digital skills than switching our devices on and off with the hope that they’ll work again – to be fair, sometimes they do! – the good news is that there are plenty of resources to help in case they don’t.
Here are some useful resources to help boost digital skills in your organization.