Farm Sustainability Top of Mind for Consumers Making Food Choices

1. Regenerative Systems and Agriculture. Hartman Group analyzes reported that consumer awareness of the sustainability challenges of modern agriculture is spreading. Within the regenerative umbrella, the analysts noted that consumers are looking at big-picture issues like climate change, soil health and soil fertility.

2. Gut Health Nexus. Consumers are increasingly aware of the microbiome of the gut as the root of all wellness and its connection to mental well-being and immunity.

3. Plastic. Innovative packaging solutions that are plastic neutral is a growing area of ​​interest, with consumers looking for ways to reduce their plastic footprint.

4. Retail Experience. This trend stresses the importance of exceeding consumer expectations in what the report calls “today’s shoppable universe.” It notes that “experience retail” prioritizes discovery and engagement.

5. Upcycled and Equitable. Direct, ethically sourced products are increasingly important to consumers who see them as a way to restore ecosystems, mitigate climate change and reduce food waste.

6. Future Nostalgia. Upgrading childhood food and beverage favorites to provide “playful throwbacks” that still align with modern values ​​around health, sustainability and social issues is another key trend.

Demeritt said companies that can successfully leverage these trends will be able to stand out and secure future growth.

Victoria Myers can be reached at [email protected]

Follow her on Twitter @myersPF


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